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Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems (Foundations and ... (Foundations and Trends® in Marketing)

by Gerrit H. Van Bruggen, Berend Wierenga, Gerrit H. Bruggen

ISBN 13: 9781601983688

Format: Paperback (138 pages)
Publisher: Now Publishers Inc
Published: 16 Jul 2010

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Marketing Management Support Systems: Principles, Tools and Implementation (International Series in Quantitative Marketing)

by Berend Wierenga, Gerrit van Bruggen

ISBN 13: 9780792386155

Format: Hardcover (360 pages)
Publisher: Springer
Published: 30 Apr 2000

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Agricultural Marketing and Consumer Behavior in a Changing World

by B. Wierenga, Berend Wierenga, Aad Van Tilburg

ISBN 13: 9780792398561

Format: Illustrated (332 pages)
Publisher: Springer
Published: 28 Feb 1997

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Handbook of Marketing Decision Models: 254 (International Series in Operations Research & Management Science)

by Berend Wierenga,Ralf van der Lans

ISBN 13: 9783319569390

Format: Hardcover (612 pages)
Publisher: Springer
Published: 03 Sep 2017

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